Why Trade Shows are so Important for Your Business

As a modern business owner, you are going to need to learn about techniques that are going to help your business improve. There are so many different things you can try, and many of them will work differently for different people. This is why you have to make sure you are thinking carefully about the different ideas that can help your business improve and secure more sales in the long run. There are a lot of things that you can do that will allow you to take the company forward and enhance your success rates. This is something that you can use trade shows to help you with, and it is worth doing as much as possible to make the most of these trade shows. There are so many things that play a role in enhancing the perfect trade show experience, and this is something you need to do. Here are some of the top reasons why trade shows are important for your business moving forward. Face to Face Interaction One of the most important things that trade shows give you, from a business perspective, is face to face interaction with potential clients. This is a wonderful way of being able to meet with people first hand and see what they are about and let them know about your business. This is something that you have to get right as much as you can, and it will allow you to market the company much more effectively as a result. So,...

Does your name affect your chance of success [infographic]

I found an interesting infographic on the names of CEO’s on Linkedin. It seems that if your name is Peter or Deborah you are destined for success. Whereas top sales people and CEO’s all have names that are shorter than four letters (something to think about on your next sales hire). It should have been obvious but successful restaurant owners have much longer and creative foreign names. If this seems a little tongue and cheek- it is. I don’t actually believe that a name determines your success. I believe that hard work, wisdom, insight, leadership and guts make you successful. Maybe the Jacks of this world just take a few more calculated risks – if so, lets learn the lesson from him and start getting a few more Mike’s, Jenny’s, and Johan’s into the CEO leader-board. I thought the infographic was fun so here it is: Want to know more about Linkedin? I have prepared a Linkedin Workshop that looks at how to use network to build you business profile on Linkedin. The workshop also looks into how to use the network strategically to increase your networks and your personal brand. Read more about Woza Linkedin.

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