Digital marketing trends coming in 2015

Digital marketing is a fast-evolving industry, and companies wishing to stay relevant and competitive need to stay abreast of developments. Even better, they should anticipate rather than react to them. In looking forward, I feel that the following four, exciting marketing trends are going to come into their own in a big way in 2015: 1. Personalisation The advantages offered by today’s technologies and online data mean that companies and brands are going to increasingly make the move from blanket marketing to personalisation – from mass consumerism to mass personalisation. We’re not talking about customisation in this respect, which is tailoring products to individual client requests, but rather customising specific products to specific groups of clients. Customers want personal value and personal assurance. When they get this then we’re going to start seeing some really great marketing taking place. With the technologies that are in place now, we can actually start to create this personalised service, both in content delivery and service delivery and in a variety of different other factors. 2. Actionable analytics Up until recently all online data took time to analyse; statisticians had to turn data into graphs so they could then be consumed and actioned upon by companies. Now, however, with the introduction of real-time analytics as well as crunching and visualisation tools businesses can understand data far better and far quicker. What this means for the world of marketing is that companies are empowered to move more quickly in the marketing space – they can...

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