Innovation is the heartbeat of an organisation, helping to breathe life and longevity into what you do as well as contribute meaningfully to performance. Whether you’re innovating on your core business model to diversify profit streams or adding new products to an existing lineup, innovation is a complex undertaking that organisations invest in and embark on.
Through his book, Humancentric, Mike Saunders has presented to the world a new way of building businesses in the Fourth Industrial Revolution.
This digital economy is an enigma. People and business have been grappling with its potential for years. Whether we are trying to understand product development in a digital world or parenting in an app-crazy household – we have to admit that the digital economy is one of the most mysterious, enticing and scary economies we have ever had to navigate.
The internet is a wonderful place where brands can build a relationship with their customers and build brand love. It’s also a place where brands have been damaged by customer feedback, boycotts and hate speech.