When marketing in a digital world we need make the most of each moment of truth. Moments of trust are any point at which your customer interacts with your business. Over the past few years business has found that there are four moments of truth that matter in building a great consumer experience that promotes the sale of your products and services.
This digital economy is an enigma. People and business have been grappling with its potential for years. Whether we are trying to understand product development in a digital world or parenting in an app-crazy household – we have to admit that the digital economy is one of the most mysterious, enticing and scary economies we have ever had to navigate.
The internet is a wonderful place where brands can build a relationship with their customers and build brand love. It’s also a place where brands have been damaged by customer feedback, boycotts and hate speech.
Strong online personal branding is key to getting noticed and building more influence in your career and personal life. Your online personal brand is one of the most valuable assets you can control. No matter what you’re trying to achieve in life, your personal brand can help you achieve it.
Content plans definitely have their place in the eco-system of a social media strategy, however, for many it’s become the single essence of their online presence and this is concerning. Content plans push us towards distribution thinking.