Ten Years as an Entrepreneur

Ten years ago, I was retrenched from a marketing and sales position. My story is the same as many other people. Sometimes losing a job can point towards a better life and opportunities you never thought possible.  After my retrenchment, I didn’t have an epiphany about starting a business. I simply said, “I’ll work for myself until I get a job.” That job never came, and ten years later, I find myself unemployable. I’m an entrepreneur, author and international conference speaker.  In ten years, I’ve presented in over 14 countries, started six business (three remain), made money, lost money, learnt a lot and ultimately realised that entrepreneurship is not for the weak. The toughest decisions I’ve made happened in the last ten years. The biggest highlights have also occurred during my time as an entrepreneur.  I love being an entrepreneur, and it’s not because of the ‘own boss’ dream that is often touted as the best part of starting a business.  It’s because entrepreneurship does three incredible things, and I get to be a part of that.  Entrepreneurship creates self-worth I never realised the value in what I could do until I saw people willing to spend money on me to do those things. People don’t part with money easily and watching them spend it on me was humbling and inspiring. It pushed me to deliver well and create value for my clients. The more I did this, the more I believed in myself and what I had to bring...

Is Your Tech Empathetic?

In 2018 the SXSW conference took on a new direction for its conversations around interactive technology. It shifted from the idea that the digital ecosystem is driving a new paradigm for people to adapt towards the message that technology should better serve humanity. Susan Lahey summed the conversations up to say “By creating tech to achieve commercial ends, without understanding how it would impact people, we’ve done great damage. It’s time to repair it.” It’s this same message that I share in my book Humancentric. That technology fails unless it means something to someone. We are bestowing a responsibility to human beings to consider people in their commercial models and digital ecosystems. Here lies our most significant advantage over technology, our ability to empathise. As Greg Satell so eloquently writes “a computer will never strike out in a Little League game, have its heartbroken, or see its child born. So it is terribly unlikely, if not impossible, that a machine will be able to relate to a human as other humans can.” Empathy means: I know how it feels to be you – is this something technology could ever understand? I would suggest not. I do, however, believe it’s something technology can help us facilitate and scale. Empathy is why social technology has been such a powerful disruptive force. It’s created the ability to replicate empathetic relationships in a digital economy. As P.J. Maney explained back in 2015, ” we can see in the incredible emotional outpouring of support on...

Welcome to The Zero Moment of Truth

Search Engines are the “go-to” destination for almost every question we have these days. They have become our source of general knowledge, entertainment, purchase information and celebrity gossip. The Zero Moment of Truth, a term coined by Google in 2011, refers to the research which is conducted online about a product, organisation or service before taking any action. It’s this zero moment that drives the discovery of our businesses; it’s the single moment that we need to learn to leverage to build personal and business reputation. Leveraging this moment has a lot to do with understanding search engine optimisation (SEO), content marketing and online advertising channels to meet potential customers when they discover the need you can fulfil. It comes without saying that managing a robust online reputation means that you need to be able to meet your customers at that zero moment. SEO then becomes one of your primary digital marketing activities. Search Engine Optimisation (SEO) is the fundamental art of setting up your online presence so that Google showcases you as a highly relevant result when a customer conducts an online search around your chosen topics of interest. When Google views your content as relevant, it ranks you correctly in search results, driving more organic, relevant traffic to your website and online channels. How Search Engines Work Search engines have two primary functions: Search engines use automated software, known as robots (or spiders), to follow links on websites, collecting information and storing it in an extensive database When...

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