Are You Making These Recruitment Mistakes?

Hiring the best employees is vital to success in any industry. You can’t run a successful business on your own without a great team behind you, no matter how good an entrepreneur you are. As a leader, it is important that you are able to motivate your team and work with them to develop their skills so that you can use them to their maximum potential.  While it is important that you know how to develop your employees and get the very best out of them, it is just as important to hire the right people in the first place. Here, we look at some of the biggest mistakes employers make when it comes to hiring. Hiring without a good reason Whenever you hire someone new, you need a reason for doing so. If you don’t have a purpose, there’s probably little point. In some cases, there is a very clear reason for hiring somebody. For example, if an existing employee leaves, you will usually need to hire a replacement. However, if you’re expanding your team, it’s important that you are doing it for the right reasons.  If you can’t clearly state what a new member of staff will bring to your business, you probably don’t need to hire them. Not having a transparent recruitment process in place. Whatever scale your business is, just like having relevant benefits in place for attracting great candidates is important, having a clear process for the recruitment and hiring of new employees is equally...

How to Get Your Employees to Stick Around

While there might be times when you want your employees to move on to new pastures, there are many occasions when you want to keep the talent that you have. If you’ve found employees that you can be proud of, you don’t want them to leave and start working for a competitor, especially because it means finding someone to replace them. So how can you ensure they stick around and keep working hard? Give Your Employees a Future Many of today’s workers find it difficult to picture a long career with the same employer. One problem is that they might not see a path to advancement. If you want your top employees to stay, giving them a future at your company, including opportunities to keep learning and advancing, will help them to see the benefits of staying with you. Offer Benefits Employers can offer various job benefits to their employees, but it’s important to make sure you offer the right ones. Maybe you give your employees a discounted gym membership, but is anyone actually using it? You should pay attention to what people actually want from their employer, such as a choice of healthcare options and flexible working arrangements. Monitor Job Satisfaction How happy are your employees with their jobs? If you don’t know, you could be taken by surprise when one or even several of your employees decide to leave. You should understand the levels of job satisfaction within your company if you want to be able to keep...

Mike Saunders Recognised on Top Digital Marketing Experts List

With many digital marketing agencies and experts on the scene, receiving international recognition deserves to be celebrated. Inbassador, an Austrian-based brand ambassador solution provider, recently recognized DigitLab’s CEO, Mike Saunders, on a list of Top Global Digital Marketing Experts & Influencers in 2019 You Should be Following. They handpicked thirty digital thought leaders from around the world, with Mike being one of two South Africans being highlighted. Talking with Inbassador’s Head of Content, Melissa Chetty, Mike shared his thoughts and predictions for the future of digital marketing. “Businesses are realising that one digital solution doesn’t fit perfectly and will embrace the API business model,” said Mike, looking at trends to continue into 2020. “Influence is incredibly important, and brands should be looking to nurture long term brand trust instead of buying short term social media influence.” Being recognised as a role model for young digital marketers, Mike also had these words as advice for those aspiring to get into the field: “Let your first step be to critically assess the problem your clients face. Solve their problem first, then implement the digital solution. Too many businesses fail because they implement technology first without considering the solution to their problem correctly. DigitLab is incredibly proud of its CEO for being publicly recognised for his contribution to digital marketing. Be sure to check out the rest of the list of experts and influencers here: https://inbassador.io/digital-marketing-experts/

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