Announcing My Latest Book: Renowned

Mike Saunders, entrepreneur, author, CEO and International Speaker, has released his second book – Renowned, A guide to building a powerful personal brand online.

In his book Mike recalls the story behind the book. ‘In February 2010, I received a surprising phone call from a potential client. It was the shortest sales call of my life, made particularly unusual, because I barely said anything. The woman on the other side of the phone simply said:

I have read your blog posts, listened to your podcasts, and I know you are right for the job. How much do you charge, and can I book you for next month?”

I ended the call, happy for another consulting engagement, and thinking that the whole thing must have been a bit of a fluke.

A few months later, I received another surprising phone call. This time, from the Presidency of South Africa. They said they had done their research and decided that I was the most knowledgeable expert in the field they needed assistance with, and would like to book some time with me.

Later that year, after starting my digital agency, DigitLab, I received the third surprising phone call. It was from a bigger digital agency. They told me they’d seen my work, been impressed by it, and wanted me to consider opening their Durban office. I ended up turning down that opportunity simply because I realised how much I love working for myself and didn’t want to report to anyone else in the future.

All of this happened within the first year of being on my own. I went from a nobody in my industry, to a somebody in less than twelve months.

It was not because I was smarter than my competitors, or because I had money to spend on Public Relations – at this point I was struggling to pay my salary, let alone a Public Relations manager. As best as I could figure out, the difference lay in my relentless pursuit to build a personal brand online.’

Renowned is for anyone who wants to unlock the power in their network by leveraging the online world. If you have a sale to make, a business to build, a promotion to get, a message to share or a movement to start, this book will help you amplify and accelerate the work you do.

Mike has spent the last 12 months detailing his experiences in building a powerful online personal brand in this book. It is packed with strategic foundations, content development guidelines and a valuable toolkit of the best apps and web-tools he has found to build his brand online.

Mike has a passion for education, particularly teaching people how to make the most of technology to improve their life and business. To this end, through his company The DigitLab Academy, Mike has partnered with Damelin Online to bring this material to people in an online training environment.

“At Damelin Online we found a partner who can help us influence the education industry into Africa and beyond” says Mike Saunders.

This is a modular online course hosted by Damelin Online in Partnership with the DigitLab Academy. The modules of this short course have been designed especially with the aim to:

  • Identify your personal brand narrative
  • Describe the value of an online platform
  • Identify the most suitable platform for your personal brand
  • Describe how to market to your target audience

Mike’s book Renowned is now available for purchase on Amazon and the Online Personal Branding course opened for registration as of the 4th March 2019.



Trying to unpack the point at which people and technology meet. One step at a time.

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