I recently posted this on www.ideate.co.za but wanted to share it on my blog as well. Facebook recently made changes that will have a big impact on the way we manage our business pages in future.
Here is an excerpt of the article to explain the fundamental changes:
You can now switch roles
The most fundamental change is the ability to now change your role on Facebook.
Now that has all changed. Facebook allows you to “switch your role” on Facebook and let your browse the Facebook network as an organisation, company, brand, product, celebrity or business. I decided to outline a few of the benefits of the new changes:
- You can now act on behalf of your page on Facebook
- Your page can ‘like’ other pages
- Your page can’t become friends with a persons profile
- Your page can’t comment on a persons status update
- Your page can comment on another page
- Your page now has a newsfeed that collates all the news from the pages you follow meaning you can now track business partners, sponsors, industry experts and competitors on Facebook
- Your profile now sports a funky looking picture banner at the top of your page.
What are the benefits?
- You now get notifications of comments on your page via email
- When you “switch” your account to a page account your notifications list will house the page notifications
- Your new friends button will now show a list of the people who recently ‘liked’ your page
- Your business or brand now has a bigger voice on Facebook which can increase your share in the conversation
- Your CEO can now speak on your business page as himself even if he has admin rights to the Facebook page.
- Your sales people will also be able to sell over Facebook using their personal profile which avoids confusion over the ownership of leads.
I hope this quick review of the latest Facebook changes helps you get a handle on what’s happening.
If you would like to know more about using Facebook and Social Media as a marketing and business tool please take a look our my series of Social Media Workshops.