How to get your company to buy into social media

Harvard Business Publishing has released a video that I think can be very valuable to most marketers in South Africa. The video offers seven steps that you can implement to show the value of social media to the management executives within your organisations.

Often the task at hand in business is not showing the value of social media, but rather getting people to believe you and support you.

Harvard Business offer these seven steps

  1. Start small
  2. Get an executive sponsor
  3. Line up other stakeholders ahead of time
  4. Move quickly
  5. Seek precedence
  6. Make friends
  7. Measure your success

Check out the video to get the details.

Through Mike Saunders Consulting we have successfully done executive level social media coaching to help executive business people understand the value of social media. We have seen many CEO’s and MD’s making big steps forward in social media once they have spent some time in our coaching sessions.

These sessions simply outline the benefit and steps neccessary to implement a successful social media management strategy within your organisation.

For more information please feel free to contact us.


Trying to unpack the point at which people and technology meet. One step at a time.

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