Facebook has recently announced new analytic measurement platforms that will make it easier to justify the marketing power of social media management.
The new and improved insights platform for measuring the activity on your Facebook pages has added a few interesting points:
1) How many people have hidden your updates from their Live Feed?
2) Which websites refer people to your Facebook page?
3) How do people find out about your Facebook page?
In additional to these new statistics and the information already available it is now becoming easier to make calculated strategic decisions about how to market your brand inside Facebook