Supersport released an iPhone app and I was asked to spend a bit of time on it in order to let you know what I think. Well here are my thoughts.
Great User Experience
The app probably has the most beautiful interface I have seen in a while. It uses the space of the iPhone screen very well and gives as much as possible to the content. The menu is a small button to the top left of the screen. This menu then allows you to move through the content of the app by overlaying the menu on the content. Very slick.
The image on the right explains it a bit better.
The only problem is that it is not very clear that this little button opens up a whole new world of fixtures, logs, news and all the fine details of your favourite sport. A friend I met the other day was raving to me about the app and did not even know about the extended menu’ button.
The content is fantastic. The makers of this app understand their audience well and have provided very detailed info on all the relevant sports. This includes Live Results that stream the scores of games that are currently being played. I cannot fault the design of this content in any way.
No Social Media Links?
Here is the biggest opportunity missed. In fact I find it hard to believe that someone can create an app with out the ability to post the articles all over twitter and Facebook. App like this are being used by people who have a strong inclination to using social media and they would most likely become the foundation point of making your content go viral. Especially content this great!
My advice to Supersport?
- Make the purpose of the menu button more apparant
- Link to social media PLEASE!!!
Other than those two small elements the Supersport app has a great user experience that is packed full of the content you are looking for in sport and is well worth it.
I took a few screenshots for you to look at!