So you jumped into social media and have found it to be a waste of time and of very little value to you. I want to suggest that maybe the problem is not social media but rather how you are using it. Here are three possible reasons why social media does not work for you:
You are not worth following.
The content your are producing is poor following and therefore you have been found wanting. This could be because you focused on self-promotion rather than interaction with the consumer or it may be because your content was not well thought out.
You are not focused
You posts may be interesting but you lack focus. Focus is what will create loyal followers. You need to give your users something to hold onto. In my own personal experience I gained five times more twitter followers once I found a focus and a plan for my twitter marketing strategy.
You are not social
Social Media demands your attention, or at least the attention of an employee in your company. This is not a one way street where you can shout down the social media channel with your meagphone and expect the masses to come running. Social media is an opportunity to build trust with your public, to make your brand more approachable and likable. This can only happen with a social media management strategy that actively pursues a two-way communication strategy.
