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Book Review: The Social Media Marketing Book

A must read for anyone wanting to know more about social media

About Dan Zarella

Dan has writ­ten exten­sively about the sci­ence of viral mar­ket­ing, memet­ics and social com­mu­ni­ca­tions on his own blog and for a vari­ety of pop­u­lar indus­try blogs, includ­ing Mash­able, Copy­Blog­ger, Read­WriteWeb, Pla­gia­rism Today, ProBlog­ger, Social Desire, Cen­ter­Net­works, Now­sourc­ing, and SEOScoop.

He has been fea­tured in The Twit­ter Book, Fast Com­pany, The Finan­cial Times, AdAge, NYPost, The Boston Globe, Forbes, Wired, The Wall Street Jour­nal, Mash­able and TechCrunch. He was recently awarded Shorty and Semmy awards for social media & viral marketing.

He has spo­ken at Pub­Con, Search Engine Strate­gies, Iowatas­mic, Con­ver­gence ’09, 140 The Twit­ter Con­fer­ence, The Cool Twit­ter Con­fer­ence, Word­Camp Mid Atlantic, Social Media Camp, Inbound Mar­ket­ing Boot­camp, and The Texas Domains and Devel­op­ers Con­fer­ence, and he cur­rently works as mar­ket­ing prod­uct owner at Hub­Spot.

Why I reccommend this book

I would recommend this book to anyone who is interested in social media marketing. This is why:

  1. It does not take long to read
  2. It defines social media perfectly and covers each of the top social networks (incl. Digg, Delicious, YouTube, Slideshare, Twitter and Facebook)
  3. Dan even tells us how we should approach each social medium to get the most from them

I found the book to be very insightful and comprehensive. It would be particularly useful to someone who is getting into social media to profile themselves or their business.

“The book will teach readers which platforms are the right ones for their brand, and which aren’t based on the culture and demographics of each technology as well as the investment required to engage each. Marketers need to understand all the options available to them before they can begin to make educated decisions about which tactics to pursue and this book aims to do just that.” – Dan Zarella

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