Internet Marketing Needs to Blend Art and Strategy

Internet Marketing is an art form that is difficult to understand and yet so simple in concept. Marketing your website needs to be taken seriously if you are to succeed at it. Dedicating time, energy and resource to understand this marketing form and develop your marketing plan is essential to successful results.

I have found that working as a team to produce an internet marketing campaign has been the most successful practice. I have the skills and understanding to create a website that looks great to a search engine but the user of the website may not be drawn into the website and its content without the right campaign drawing them in.

I have a few people that I love to work with in creating website campaigns with:

Caroline Hastings-Brown
Caroline is my partner in an internet marketing process called Virtuoso. She writes compelling and exciting content that draws in the customer and creates the desired call to action. Caroline also has a vast experience in developing strategy for marketing campaigns. I like Caroline’s work because she is always able to find a way to integrate the traditional marketing with the online media marketing.

Vaughan Marais
Vaughan is by far the most talented and intuitive web designer I have come across. He is constantly on the edge of the design trends and finds appealing and attractive ways to present the content of the website. His desire has always been to keep things simple and clean while constantly working towards a design that is balanced and unique.

By combining Vaughan’s creative design, Caroline’s strategy and copy and my technical and business process we have been able to produce some interesting campaigns. The main reason being because we all come from different angles and see every difference in opinion as a challenge to find common ground.

This kind of team work produces greatness. Not to metion it’s great fun too.

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