Marketing Products on Social Media

Historically, product orientated businesses have struggled in social media circles. A focus on product promotion and...


Effective Influencer Marketing

Essentially, through any influencer marketing project, your brand is hoping to piggyback on a relationship that another...


Digital marketing trends coming in 2015

Digital marketing is a fast-evolving industry, and companies wishing to stay relevant and competitive need to stay...


Using digital to delight your customers

Customer centricity in business the art of making the customer the centre of decisions and processes in your business....


What does it take to succeed in a Digital World?

One of the biggest game changers in business (and life) this century has been the introduction of the internet. The...


Three Strategies for Digital Marketing

Over the past few years, I’ve been working at refining a number of digital marketing strategies. We’ve found three...


Mobile Marketing and Social Disruption

I am currently in the middle of a simple series exploring mobile and the impacts it has in life, work and society. When...


Social by design: Good advice to take

Facebook believes in "social by design." In other words something is not social unless your deigned it to be social....


Social Media empowers Citizen Journalism

After my last article about the role of social media in journalism I received an email through a friend from a...


Lessons from a 30min conversation with Wikipedia Founder

Last night I arrived in Lagos to present a session on social media strategy. I was met at the airport by the a very...