Google Panda chews on fresh content

Google Panda is the latest update to Google's Search algorithm. It basic role is to eliminate low quality websites from...


Content Strategy: Keeping it fresh

A while ago I posted an article on the DigitLab blog that spoke about the need to use fresh content in your online...


Pepsi steals 2010 from Coke with Social Media

Everyone knows that Coke is sponsoring the 2010 World Cup in South Africa. We are also aware that Pepsi is spending...


Great search engine ranking comes from great content

The role of a search engine is to provide the searcher the most relevant content. So naturally it makes sense that you...


The key to driving traffic through social media

Content is the key!!! I could stop writing now because it is that simple but I would like to expand on this a little...