Digital Lifestyles


The past ten years have seen the world move closer and closer to a digital existence. The boomer generation confidently lead to way by integrating our lives with electronic banking, business intranets and cellular phones while Generation X and Y have continued the journey into blogging, instant messaging and social media.

This digital life has not replaced the real “person to person” lifestyle but rather enhanced life to be more convenient and dynamic. Electronic banking opened the door to convenient banking and social media made relationships easier to manage.

In the same way that people learn’t to use a telephone to communicate we need to understand how technology has changed the way we communicate. Does this mean that everyone is moving to using these new technologies? In our experience no, instead people are adapting to those technologies that matter to them. This has lead to a more complex consumer who is using various communication tools in their own way. Making it more difficult to engage with the consumer – regardless of their generation, income level or intelligence.

Digital Life

Digital Life is a presentation that introduces you to the new consumer and dives into the nature, drive and expectations they have.

An entertaining look at six different personality types or digital lifestyles, we explore the technologically handicapped to the digital influencers. All of whom have some part of their lives entertained with a digital experience.

The presentation takes a global approach to people and the digital approach and provides a landscape of these lifestyles around the globe. Great insight for anyone looking to understand how to break into new global markets.

Understand how to identify the influencers and networkers in your market and develop a business strategy to adapt to the new rules that your consumer lives by. This can impact the way you communicate with people, lead people and sell to people.

The Digital Life presentation is your guide to knowing how to effectively define and communicate to your target audience in the digital age that we find ourselves.

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