Perks Of The Job: Attracting Better Candidates To Your Business

Recruitment can be a very frustrating field, especially in this digital world. Regardless of how much effort you put...


Social Media Strategies: Improve The Trust Equation

Social Media is the first Internet-based platform that has facilitated a people-to-people connection. It provided a...


Finding More Exposure For Your Brand

You can steward the most important business in your industry. You can innovate the best products. You can have the best...


Social Media Strategies: Nurture Advocacy

Building advocacy has always been a priority for brands in the past and today is no different. Brands engage social...


Are you Getting in the way of Your Product’s Personal Brand?

If you’ve been here for a while, you’ll already know a little something about the power of personal brand. This is...


Social Media Strategies: Apply the 80/20 Rule

Brands are chasing every single platform. Wanting to be everywhere, making sure that each platform has their voice,...


The role of the CMO is changing

The role of the CMO is changing and we’re seeing an increase in the demands and responsibilities being placed on the...


Personal Branding: 16 Apps to make your life easier

Design and Editing Tools Canva Canva makes design simple for everyone. Create designs for Web or print: blog graphics,...


Personal Branding: The Value of a Platform

Shakespeare wrote “All the world’s a stage” and his words ring more true today than ever. If you have something to...


Online Personal Branding: Establishing Narrative

Narrative is story, your story. The reason you do what you do, the way you choose to do it and reasons behind why you do...


The Power of Personal Brand

Your personal brand is one of the most valuable assets you can control. Your brand helps your build a career, sell...


How Brands are Using Video

In a world run down by information overload, video presents information succinctly and emotively, a huge asset in trying...