The role of the CMO is changing

The role of the CMO is changing and we’re seeing an increase in the demands and responsibilities being placed on the...


Personal Branding: 16 Apps to make your life easier

Design and Editing Tools Canva Canva makes design simple for everyone. Create designs for Web or print: blog graphics,...


Personal Branding: The Value of a Platform

Shakespeare wrote “All the world’s a stage” and his words ring more true today than ever. If you have something to...


Online Personal Branding: Establishing Narrative

Narrative is story, your story. The reason you do what you do, the way you choose to do it and reasons behind why you do...


The Power of Personal Brand

Your personal brand is one of the most valuable assets you can control. Your brand helps your build a career, sell...


How Brands are Using Video

In a world run down by information overload, video presents information succinctly and emotively, a huge asset in trying...


What Conan O’Brien taught us

It’s always great to look at how celebrities use online marketing to build their brand and career. Over the last few...


Improving the relationship between data analysts and marketers

Data analysts and marketers historically have not needed to work closely together… today, that has changed. Data...


How Data Helps Marketers Be More Innovative

Is it possible that marketers are out there raving about how data is the future, yet secretly hiding behind ‘data...


Authentic Loyalty Through Brand Utility

Gone are the days of promoting your brand, of talking it up as the coolest brand around so that the customer loves you....


Marketing Products on Social Media

Historically, product orientated businesses have struggled in social media circles. A focus on product promotion and...


Be Brave: Differentiate with Digital

Digital presents a powerful opportunity for brands to differentiate themselves against competitors. We’ve all heard...