Every budding business owner has to make decisions for the sake of their business. It’s down to you which product you’re going to pile money into. It’s then your choice how you brand, package, and price the product in question. Heck; it’s even down to you whether you start online or in a physical store. It’s this latter decision we’re going to look at here.
Even in this age of ecommerce, many entrepreneurs dream of jumping into physical business. You may not feel like you’ve arrived until you have an office around you. As such, your leaning may, even now, be towards building something physical. But, that choice could unravel your company.
Business owners who choose online usually do so for the sake of their budgets. You could well benefit from doing the same. That’s not to say that your company needs to stay online forever but, spreading your wings here could help your initial budget in the following ways.
Cheaper start-up costs
It’d be madness to ignore a benefit like cheaper start-up costs. Physical business is never cheap. Hence why so many entrepreneurs end up taking out loans and getting into debt. In no time, this debt can be their undoing. Admittedly, you will still need to fork out for things like product materials but those are a drop in the ocean, and the only expense you’ll face online. Then, all you’d need is an online shop and a knowledge of free marketing methods like social media. Before you know it, you’re looking at spending less than half of what you would physically. That means you can start with no debt, and see profit much sooner than you would otherwise.
Buying yourself time
In many ways, starting online also helps buy you time. If you jumped straight into physical business, you’d have to rush with things like computer systems and payment terminals. And, when you rush, you’re more likely to spend over the odds on imperfect solutions. By buying yourself time with an online shop, you can do your research to make sure you get these things right. You’ll be able to find computer systems which are sure to serve your needs. You’ll also be able to research the ways in which you can save on your terminals for credit cards charges. These are benefits which can be invaluable to getting off the ground when you finally do go physical. And, they’re benefits you just wouldn’t see without opting to go online.
Testing the customer waters
Starting online is also a fantastic way to test those customer waters. At this stage in the game, you don’t even know whether your product sells. Some would argue, then, that it’d be madness to spend a fortune on something which might not work. By starting with an online store, you can see how things go without leaving yourself out of pocket. You’ll then be able to alter your products or marketing to ensure steady sales when you do start spending more money.