Twitter has millions and millions of user profiles. Each profile is doing its best to promote their message to their followers. As you can imagine this has become a fairly competitive place to promote yourself. Lets look into a few tips to help your twitter to break through the clutter of tweets, twits, twerps and retweets.
1) Get focused
A profile with a single focus always generates a higher following. Even better, a focused profile attracts a specific audience interested in your topic. Meaning that your potential for meaningful engagement and lead generation is higher.
2) Brand yourself
Part of branding yourself on twitter is deciding on your focus but once this is established bring your focus out in your profile design. Custom designed profiles give a more authentic and professional appeal. This often will cause people to feel better about following you. A brand audit will help to.
3) Search optimise your bio
Once you’ve decided what you’re about, make it clear in your bio. People search for keywords when looking for people to follow. Much like search engine optimisation you need to make sure that your bio clearly uses your industry keywords. What good is a clever sounding bio if no-one is able to find your profile. Dan Zarella’s book provide some interesting information that bio’s that include the words “official, founder, expert and author” tend to have more followers than those that don’t.
