Keynote Speaker

Entrepreneur

Author

Book Mike Saunders

Keynote Speaker

An expert in social media and digital customer experiences. Helping businesses engage customers and employees through the use of digital technology.

Change Agent


Driven by a desire to see businesses progress in their understanding of digital, Mike has founded businesses and community forums to better support the digital industry.

Author


The Five Year Mark is a collection of personal stories and lessons that Mike Saunders has learnt while building DigitLab.

From the blog

Zero to One

After reading a number of books about finding purpose in life this book challenges entrepreneurs to the core to...


Simplify

This book by Bill Hybels was a great read. Over the past year I have been questioning the business and trajectory of...


How Brands are Using Video

In a world run down by information overload, video presents information succinctly and emotively, a huge asset in trying...


How will you measure your life?

This is a great book by Clayton M. Christensen and was given to me to read by my leadership coach. He posed a simple...


2016 was actually pretty good

I have been in a number of conversations over the past few months talking about how 2016 has been a terrible year for so...


What Conan O’Brien taught us

It’s always great to look at how celebrities use online marketing to build their brand and career. Over the last few...


Improving the relationship between data analysts and marketers

Data analysts and marketers historically have not needed to work closely together… today, that has changed. Data...


How Data Helps Marketers Be More Innovative

Is it possible that marketers are out there raving about how data is the future, yet secretly hiding behind ‘data...


How to Innovate Faster in Marketing

It was Steve Jobs who coined the phrase, "Computers are like a bicycle for our minds"; suggesting that much like a...


Authentic Loyalty Through Brand Utility

Gone are the days of promoting your brand, of talking it up as the coolest brand around so that the customer loves you....


Marketing Products on Social Media

Historically, product orientated businesses have struggled in social media circles. A focus on product promotion and...


Be Brave: Differentiate with Digital

Digital presents a powerful opportunity for brands to differentiate themselves against competitors. We’ve all heard...