DigitLab Academy partners with Damelin Online to further digital education in Africa

Mike Saunders, DigitLab Academy founder, has a passion for education, particularly teaching people how to make the most of technology to improve their life and business. To this end, through the The DigitLab Academy, Mike has partnered with Damelin Online to bring this material to people in an online training environment. “At Damelin Online we found a partner who can help us influence the education industry into Africa and beyond,” says Mike Saunders. New course: Online Personal Branding The course is for anyone who wants to unlock the power in their network by leveraging the online world. If you have a sale to make, a business to build, a promotion to get, a message to share or a movement to start, this book will help you amplify and accelerate the work you do. Your personal brand is one of the most valuable assets you can control. First impressions are everything and your social media accounts are where people will be confronted by who you are. Like it or not, your personal online presence is now a vital part of your CV. This seven-week course, based on Renowned by Mike Saunders, is all you need to get your online brand putting your best forward and making those first impressions count. The course will cover everything from finding your online voice to which social media platforms are best suited for your needs and goals. This is a modular online course hosted by Damelin Online and will teach you to: Identify your personal brand narrative...

Starting a consultancy career

I often speak to people who are looking to break away from the corporate life and become a consultant. The flexibility, earning potential and idea of being their own boss excites them.  If you’ve reached this point in your career, it just might be time to consider life as a consultant and put those years of experience towards a better paid position. It’s not easy going it alone, but often very worthwhile. In preparing for this move you may choose to get career advice, speak to mentors and network with consultants who already work for themselves. It’s an important move to make sure you get as much information and advice when breaking out on your own. Firstly you’ll need the support but secondly you want to make sure you’ve taken the time to consider the move carefully. In this blog, we take a look at how to begin moving toward becoming a consultant and why you shouldn’t be afraid to charge what you’re worth. Build Your Personal Brand In February 2010, I received a surprising phone call from a potential client. It was the shortest sales call of my life, made particularly unusual, because I barely said anything. The woman on the other side of the phone simply said: “I have read your blog posts, listened to your podcasts, and I know you are right for the job. How much do you charge, and can I book you for next month?” I ended the call, happy for another consulting engagement,...

Announcing My Latest Book: Renowned

Mike Saunders, entrepreneur, author, CEO and International Speaker, has released his second book – Renowned, A guide to building a powerful personal brand online. In his book Mike recalls the story behind the book. ‘In February 2010, I received a surprising phone call from a potential client. It was the shortest sales call of my life, made particularly unusual, because I barely said anything. The woman on the other side of the phone simply said: “I have read your blog posts, listened to your podcasts, and I know you are right for the job. How much do you charge, and can I book you for next month?” I ended the call, happy for another consulting engagement, and thinking that the whole thing must have been a bit of a fluke. A few months later, I received another surprising phone call. This time, from the Presidency of South Africa. They said they had done their research and decided that I was the most knowledgeable expert in the field they needed assistance with, and would like to book some time with me. Later that year, after starting my digital agency, DigitLab, I received the third surprising phone call. It was from a bigger digital agency. They told me they’d seen my work, been impressed by it, and wanted me to consider opening their Durban office. I ended up turning down that opportunity simply because I realised how much I love working for myself and didn’t want to report to anyone else in...

Personal Branding: The Value of a Platform

Shakespeare wrote “All the world’s a stage” and his words ring more true today than ever. If you have something to say or something to sell, whether you are speaking to one person or many people, essentially, you’re on a stage. (Hyatt. M, 2012) The Internet has created a stage like no other before it. People can find groups of people to speak to easier and faster. They can research information and form opinions more efficiently. Ultimately the Internet gives people an opportunity to scale their platform easily, giving people the opportunity to influence more and sell more. Needless to say that as more people have taken advantage of this platform the more cluttered the Internet has become. Leading to people struggling to be seen amongst a sea of content created and shared by millions of people around the world. Social networks sued to be a great place to share your messages and while they are still effective, they lack the credibility that a personal brand needs to establish itself. People who take personal branding seriously are looking to build their own platform, instead of simply using other platforms to share their message. Building you own platform can be as simple as a blog or as elaborate as developing a website and a host of services that develop content. Whether you prefer a simple or elaborate approach it’s increasingly important to understand that there is more credibility in developing your own platform, than leveraging someone else’s platform. In our course...

Online Personal Branding: Establishing Narrative

Narrative is story, your story. The reason you do what you do, the way you choose to do it and reasons behind why you do these things. Establishing your narrative is important because it becomes the lens that you view success through, it directs and guides almost all the decisions you make as you develop your personal brand. Almost every business leadership book has touted the importance of having a company vision, writing a vision statement, and clearly communicating that vision so that you can lead a group of people in the direction you need. Vision statements are an important part of leadership. They are also an important part of your personal brand. A personal vision will help you frame where you plan to go, and will help you begin working out how to get there. Narrative is, however, different. Narrative brings something new to your vision and message. “Narrative tells the story of why you exist and everyone loves a good story. Good storytelling draws people in; gives readers or listeners something to connect with; and has an underlying moral that teaches a lesson or challenges a thought” (Saunders, 2016). Questions that help you develop your personal vision (FundingSage, 2017): • What problem do I plan to solve? Why do I believe this problem needs to be addressed? Does this problem matter to other people? Do I honestly believe we have the answer to that problem? What changes do I believe I can affect? What are my greatest strengths?...

The Power of Personal Brand

Your personal brand is one of the most valuable assets you can control. Your brand helps your build a career, sell better, start a business or even start a movement. No matter what you’re trying to achieve in life, your personal brand can help you achieve it. In today’s hyper connected digital era we see big potential in helping your personal brand reach new heights. The Internet has become a powerful platform to build a brand on quicker and stronger than we could before. Great brands and celebrities have used the internet to launch their careers and build their influence and many people are seeing the value in building a personal brand online. Personal brands help establish credibility, increase your online influence, secure work and grow your career, generate sales, attract potential partnership conversations, attract employment opportunities and expand your professional network. The boost in image will open opportunities and conversations that would ordinarily be unavailable. While there are practical aspects to your personal brands there are also some more intangible gains in building a personal brand. Building a personal brand will help set you on a path for personal development, it challenges you to improve, to collate your thoughts and to have a clear vision of success. A personal brand will help you find focus and drive your ability to take steps to achieve your goals. If you’ve already started pushing your personal brand but don’t know how you’re doing, a digital marketing agency can help you with a brand audit to measure...

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