An interview with Deloitte about Social Media ROI

I had the priviledge of interviewing David Graham and Andre Hugo from Deloitte in how they use social media to achieve strategic objectives. The interview revealed some fascinating insight into how social media can be used in a business to business context to promote business, reduce recruitment cost, innovate products, manage intellectual capital and build brand eminence. I hope you enjoy the interview as much as I did. What was the catalyst that caught your attention and started your journey in marketing Deloitte with Social Media? Within Deloitte of Tomorrow (Internal Innovation Program) we identified Digital as a trend about 3 years ago. Deloitte Digital is a service line that converts Deloitte intellectual property in applications and sells these applications as software as a service. The best example of this is the Deloitte Leadership Academy http://www.deloitte.la/welcome/. As part of the market testing and commercialisation of the Deloitte Digital business case a number of our clients and executives started asking for our advice on how to deal with “Social media”, we looked at the landscape and quickly determined that we needed to have our house view before advising our clients on their approach. As a result we developed a strategy to address the 5 strategic objectives identified below: Reduce the cost of recruitment Reduce the time to develop Innovative solutions and new service offerings for DOT Increase the storage of intellectual knowledge capital within a central tool Reduce the cost of training Increase our Brand and Eminence in the market...

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