This digital economy is an enigma. People and business have been grappling with its potential for years. Whether we are trying to understand product development in a digital world or parenting in an app-crazy household – we have to admit that the digital economy is one of the most mysterious, enticing and scary economies we have ever had to navigate.
This presentation unpacks the findings of Mike’s white paper “ Hooked on Tech” which explores the impact of technology on people.
The keynote presentation unpacks your digital infused consumer, especially after the Covid-19 Pandemic, and how they have adapted to a technology-obsessed culture.
We start by looking at how our brain has adapted due to its exposure to technology. We dive into the good, the bad and the ugly. Then we dive into digital and generational archetypes and how they approach and utilize the digital economy every day. Finally, we close the presentation with a deep dive into consumer trends that are shifting thanks to the impact of digital.
Hooked on Tech is your guide to knowing how to effectively define and communicate to your target audience in the digital age that we find ourselves.