People everywhere are hooked on tech in one way or the other, and this presentation unpacks exactly what that looks like and what it means to us as humans and our business. We start by looking at how our brain has adapted due to its exposure to technology. We dive into the good, the bad and the ugly.
Then we dive into digital and generational archetypes and how they approach and utilize the digital economy everyday.
Finally we close the presentation with a deep dive into consumer trends that are shifting thanks to the impact of digital.
Hooked on Tech is your guide to knowing how to effectively define and communicate to your target audience in the digital age that we find ourselves.