In response to the changing dynamics of the property industry in a post-COVID world, Growthpoint launched a project called SmartMove. SmartMove provides high value and returns on investment for property rentals.
Digitlab was commissioned to build a WordPress website that would integrate with its property database to promote the SmartMove portfolio on a campaign website. The challenge was made more interesting in that the property database was created in MS SharePoint, and integrates with a Laravel CMS and database system. These two systems needed to integrate seamlessly with WordPress to provide a simple and easy-to-use user journey for their customers.
Digitlab was brought on as the digital agency to develop the WordPress site and build the necessary system integrations. Also, Digitlab designed the user experience and managed all the content collation and database restructuring.