EasyBiz Technologies Partners with DigitLab

We are proud to announce that EasyBiz Technologies has partnered with digital agency DigitLab. EasyBiz, an authorised Intuit QuickBooks local partner in Southern Africa, offers online accounting software targeted at small to medium businesses. By partnering with entrepreneurs, who often have limited time and experience with managing the finances of their company, EasyBiz creates partnerships reaching past supplier and consumers, by offering business tools and localised support. “In a market filled with established competitors, EasyBiz needed to try a different approach to gain visibility. Drawing on our expertise in Search Engine Optimisation and social marketing, our team relished the challenge that partnering with EasyBiz presented. We look forward to the months ahead as the strategy we’ve prepared rolls out,” said DigitLab CEO, Mike Saunders. “We’re wanting to engage with real, South African businesspeople who would benefit from the use of our products,” said EasyBiz, Kim Immelmann “Across South Africa, there are so many people exploring self-employment, but a large percentage don’t make it very far for a number of reasons – mismanaged finances being one of them. We started as a small business too, so we build our services around what we think entrepreneurs need and structure our product offerings accordingly.” Speaking of their recent partnership with DigitLab, they said, “It was important for us to utilise a digital agency that can target people who would be looking for the kinds of things we offer. Just like small business owners; you want the best results for as small an investment...

Why Isn’t My Business Profitable?

Are you struggling with low levels of profitability in your business model? What’s going wrong? Well, there could be a few issues that you may want to think about addressing. It is, but… You might find that your business is actually profitable, you’re just not gaining any benefit from this. The reason that’s usually the case is that money is being drained away in other areas. So, while sales numbers are technically high and the model is solid there are just a few leaks that need to be addressed which are dragging the whole lot down. It’s one of the reasons why it’s always a smart idea to invest in the services of an accountant. They’ll handle your books for you, assess your expense line and ensure that you are gaining the benefits of your profitability. Of course, it’s possible that you can’t afford an accountant. This hire won’t fit into every business budget. If that’s the case, then do consider instead using digital accounting software. That way you’ll be able to check on spending yourself and discover areas where you might be wasting money. The Wrong Team If you are seeing a low level of sales or leads it’s possible that you do have the wrong team on the job. One of the fastest and easiest ways to turn off customers is to have a team that doesn’t seem energetic or passionate about providing the right service. This may be because you’ve chosen to save by hiring low skilled...

The Four Principles Of Any Solid Support Call

A while ago I wrote about how “Smart brands have integrated their social media responses team into the customer call centre. It makes sense that you create a single point of contact for customers to contact. Whether on a phone, SMS, Facebook, twitter or other platform the customer chooses, brands are gearing their call centres to handle these requests. This is why call centres are now being called customer contact centres.” In that article I spoke about brand schizophrenia, today I thought it would be valuable to explore a few ways to improve your call centre. After all most businesses want to ensure that their customers are happy, that they feel they are receiving the best service possible and that they can be supported if  there’s an issue. Any support request needs to be completed in a timely manner, and effectively. For that reason, when training your support staff, it’s very important to embody the four principles of any solid support call. No matter if you’re on the phone, speaking through emails, direct social media messaging or live chat, the results are the same. Let us approach what this might mean together, to come to some sense of mutual support. Please consider: Immediacy There’s nothing that can aggravate a customer more than making them wait hours to have their call answered. However, managing expectations is also an important thing to get right. If someone sends you an email, naturally they will be happy to wait a day or two for you to get...

Developing a Unique Brand Identity

A brand identity embodies your company and everything you stand for, and it’s also an effective way of differentiating your business from its competitors. Instantly recognizable and associated with a positive consumer experience, a unique brand identity can be the key to success. Many people assume a company’s brand identity starts and finishes with its logo, but there’s far more to creating a powerful brand identity than designing an effective logo. Whilst a logo can certainly be an influential element, your brand identity should encompass what your brand wants to convey, what your values are, how you communicate with your audience and how you want customers to feel when they interact with you. Building Trust A well-established brand identity evokes reliability and trust in the minds of consumers, and this can have a considerable impact on your turnover. Whatever type of product or service people are purchasing, they want to know they can trust the company they’re dealing with. Keep this in mind when you’re creating your brand identity, as it’s vital for your company to be seen as secure and trustworthy. Although your products and/or services will determine how this can be conveyed most effectively, any company can build trust with an effective brand identity. Use Your Brand Identity Everywhere Your brand identity should effectively be a template for everything your company does. By using your brand identity as a starting point for online marketing, ad campaigns, product design, and web design, you’ll ensure that you don’t miss a...

Dwindling Profits? Here’s What Could Be Going Wrong…

One of the most difficult challenges that most businesses come up against at the start of their journey, is getting their finances right. When you’re yet to start trading or make any significant profit, you won’t have much money to start off with and there’s not much room for error if things go wrong. So if your sales start to wane it can really be a worry for any business but especially if you’re only just getting established. Here are some areas to look out for. What you’re selling isn’t up to scratch If your business isn’t making as much money as you’d like, the first thing to take a look at would be what it is you’re selling and make sure it’s up to scratch. You can get everything else right in your company from the premises to marketing initiatives to your staff compliment, but if customers aren’t buying what you’re selling then it’s never going to be a success. If you’re a new business then it’s important to conduct market research before putting your product or service on sale. It enables you to ascertain if it’s something people actually want as well as how much they’re prepared to pay for it. It allows you to make tweaks and changes so that your product/service is the best it can be, and it’s these small details that can be the difference between something that’s successful or unsuccessful. If you’ve had your business for a while but have noticed declining sales...

Article Topics

Check Mike’s Availability for Your Event

  • Email Address
  • Phone Number
  • When is your event?
    Date Format: DD slash MM slash YYYY
  • Any additional information?

Where People and Technology Meet