Are you Getting in the way of Your Product's Personal Brand?

If you’ve been here for a while, you’ll already know a little something about the power of personal brand. This is...


Effective Influencer Marketing

Essentially, through any influencer marketing project, your brand is hoping to piggyback on a relationship that another...


An interview with Deloitte about Social Media ROI

I had the priviledge of interviewing David Graham and Andre Hugo from Deloitte in how they use social media to achieve...


Content Strategy: Keeping it fresh

A while ago I posted an article on the DigitLab blog that spoke about the need to use fresh content in your online...


How valuable is your website in B2B purchasing decisions?

The invention of social media and blogging has left a big question unanswered in the online marketing realms. Just how...


Is social media changing the way we watch TV?

There are big questions about the longevity of TV alongside the competition of online media. Online video content has...


Email Marketing: Breaking the stigma of SPAM

Spam is everybody's worst nightmare, yet for some strange reason email marketing is still a very effective way to...


RANT! Why you need to invest in Social Media

It has become abundantly clear over the last week that business needs to get proactive in understanding human engagement...


Great search engine ranking comes from great content

The role of a search engine is to provide the searcher the most relevant content. So naturally it makes sense that you...