Authentic Loyalty Through Brand Utility

Gone are the days of promoting your brand, of talking it up as the coolest brand around so that the customer loves you....


Authentic loyalty through brand utility

Gone are the days of promoting your brand, of talking it up as the coolest brand around so that the customer loves you....


Designing a SMART Customer Experience

The digital world has disrupted our marketing worlds and changed the way business communicates with its customer. Social...


What does it take to succeed in a Digital World?

One of the biggest game changers in business (and life) this century has been the introduction of the internet. The...


Three Strategies for Digital Marketing

Over the past few years, I’ve been working at refining a number of digital marketing strategies. We’ve found three...


Mobile Marketing and Social Disruption

I am currently in the middle of a simple series exploring mobile and the impacts it has in life, work and society. When...


Smart City

Looking into the future of mobile - the internet of things

There is no doubt that mobile technology is shaping our future. The mobile device has achieved market success and is...


Mobile and Social Strategy for African Development

Over the past year or so I have been working with a number of companies looking to expand their business into Africa....


Nokia Application launched for Mike Saunders Social Media Blog

In a world that is going crazy for mobile applications DigitLab and Sublime Media threw their collective minds together...