Improving the relationship between data analysts and marketers

Data analysts and marketers historically have not needed to work closely together… today, that has changed. Data...


How to Innovate Faster in Marketing

It was Steve Jobs who coined the phrase, "Computers are like a bicycle for our minds"; suggesting that much like a...


Be Brave: Differentiate with Digital

Digital presents a powerful opportunity for brands to differentiate themselves against competitors. We’ve all heard...


Effective Influencer Marketing

Essentially, through any influencer marketing project, your brand is hoping to piggyback on a relationship that another...


User journeys are broken

Fifty digital enthusiasts tucked themselves into a trendy venue in Durban to discuss 'Design Thinking' and 'User...


Using digital to delight your customers

Customer centricity in business the art of making the customer the centre of decisions and processes in your business....


Three Strategies for Digital Marketing

Over the past few years, I’ve been working at refining a number of digital marketing strategies. We’ve found three...


How Tesco used QR Codes to increase online shopping

I love it when clever people come up with simple ideas that change the way the world works. This example we will look at...