Artificial intelligence is cool, market intelligence is cooler

There’s a big race in marketing to drive artificial intelligence into their channels and consumer facing products....


Improving the relationship between data analysts and marketers

Data analysts and marketers historically have not needed to work closely together… today, that has changed. Data...


How Data Helps Marketers Be More Innovative

Is it possible that marketers are out there raving about how data is the future, yet secretly hiding behind ‘data...


How to Innovate Faster in Marketing

It was Steve Jobs who coined the phrase, "Computers are like a bicycle for our minds"; suggesting that much like a...


Designing a SMART Customer Experience

The digital world has disrupted our marketing worlds and changed the way business communicates with its customer. Social...


What does it take to succeed in a Digital World?

One of the biggest game changers in business (and life) this century has been the introduction of the internet. The...