Designing a SMART Customer Experience

The digital world has disrupted our marketing worlds and changed the way business communicates with its customer. Social...


Using digital to delight your customers

Customer centricity in business the art of making the customer the centre of decisions and processes in your business....


The loyal iPhone customer gets a boring upgrade experience

I bought my first iPhone about three years ago. It was a 2G phone. They were the best phone on the market at the time...


What cupcakes teach us about great customers experiences

The world of customer experiences is becoming more and more complex as business begins to understand the need to create...


Be honest and understand your customer - it makes them happier

I have recently had a very frustrating experience with a company who sold me a product. I have never been a fan of...