Authentic Loyalty Through Brand Utility

Gone are the days of promoting your brand, of talking it up as the coolest brand around so that the customer loves you....


Authentic loyalty through brand utility

Gone are the days of promoting your brand, of talking it up as the coolest brand around so that the customer loves you....


Social Networks and Brand Value

This blog post is a reply to a comment made on Measuring marketing effectiveness of Facebook. The is always a big debate...