• Authentic loyalty through brand utility Gone are the days of promoting your brand, of talking it up as the coolest brand around so that the customer loves you. We are now in the age of the empowered consumer, and these customers are skeptical of traditional marketing tactics, all they see is a gimmick. Traditional loyalty schemes don’t work anymore, as […]
  • Mobile and Social Strategy for African Development Over the past year or so I have been working with a number of companies looking to expand their business into Africa. This is probably one of the most exciting areas of business growth because of the uniques challenges and breadth of work involved. The return, without a doubt, is great for any business who […]
  • Favourite iPad Apps for Social Media I use my iPad for almost everything in my life and most people who meet me know all about it. This has caused a few of my clients, friends and family to ask me for my favourite apps on the iPad. I have always found this a difficult question to answer simply because what I […]