The Millennial generation is set to be the largest generation to have ever existed, and it has been said that by 2017 Millennials will be spending more than $200 billion in total per year.
It is important for brand managers and marketers to realise that as this youth market ages, the Millennials are going to start (and some already are) taking on business leadership positions. As they take on these roles we are going to start seeing more and more key decisions being informed by an unparalleled acceptance of mobile, social media and data-driven technology.
This presentation will unpack seven Millennial Archetypes that can be used to understand the Millennial generation in more depth. It helps delegates understand the diversity and individuality of this generation through examples, case studies and stories about this misunderstood consumer group.