Internet Marketing

Articles about Mike’s experience in Internet Marketing

  • Three Strategies for Digital Marketing

    Over the past few years, I’ve been working at refining a number of digital marketing strategies. We’ve found three fundamental strategies that can be used in isolation or integrated. I speak about these strategies in some detail in the video below and will also share an excerpt below the video of the original article on […]

  • Google Panda chews on fresh content

    Google Panda is the latest update to Google’s Search algorithm. It basic role is to eliminate low quality websites from search engine result pages. Anton Koekemoer shows us in his blog post on Google Panda that the trick to working with Google Panda is to consider the user first. I think this is key to […]

  • Google is looking at your social network to find great content

    I have written about this before in How social media affects search results but it is worth repeating. Google is now looking at your social connections to decide which content will be valuable to you or not. For example, I will always prioritise leadership articles that have been retweeted by Keith Coats. The reason is […]

  • Content Strategy: Keeping it fresh

    A while ago I posted an article on the DigitLab blog that spoke about the need to use fresh content in your online marketing strategy. I believe this is one of the most integral elements of any successful marketing campaign. Keeping this in mind I decided it would be worthwhile to share a few comments […]

  • Digital Business Shifts in Recruitment

    As the Internet makes a bigger impact on the recruitment industry we are starting to see recruitment agencies enter into a second state of disruption in South Africa. The first state of disruption that the recruitment industry experienced due to the internet lead to the creation of Job’s Boards and career websites like Career Junction. […]

  • South Africa’s Top Websites in 2011

    I am always interested in how South Africans use the internet. Last year I wrote an article on the Top 20 Websites in 2010 and we found that South Africans were primarily interested (in general) in information, entertainment and money. This year a few interesting developments may provide interesting insight into internet usage in South […]

  • Banner advertising stats not matching up?

    I often have clients asking why the traffic stats they get from google are so different to the traffic stats they get from their banner advertising service providers. It is important to understand how Google Analytics works. Google Analytics only measures the click from users who can accept a cookie on there computer system. GA […]

  • Google Chrome provides a personalised view of the Internet

    Internet users are starting to leave Firefox and have started using Google Chrome. Google Chrome is fast becoming a preferred internet browser by many of the internets influencers and power-users. So lets look into how this will impact your SEO efforts in attracting the attention of influential internet users. Starred/Bookmarked Results are appearing on the font page […]

  • Social Media Coaching for Executives and CEO’s

    Learn about social media in one-on-one or team executive coaching. Social media has become the most exciting shift in communication that business is currently experiencing. This shift spans across generational boundaries and has made a more convenient lifestyle for people as the socialize on the internet. Over the past year I have had the privilege […]

  • The effect of mobile phones on social media