Authentic loyalty through brand utility

Gone are the days of promoting your brand, of talking it up as the coolest brand around so that the customer loves you....


Digital marketing trends coming in 2015

Digital marketing is a fast-evolving industry, and companies wishing to stay relevant and competitive need to stay...


Understanding the Millennial Persona

The Millennial generation is set to be the largest generation to have ever existed, and it has been said that by 2017...


The best advice I took when I started DigitLab

I can still remember the day I started my business. I had just been retrenched and was desperately needing something...


Using digital to delight your customers

Customer centricity in business the art of making the customer the centre of decisions and processes in your business....


Digital Trends in 2014

2014 should be a very interesting year in digital marketing. Businesses are beginning to show more mature digital...


What does it take to succeed in a Digital World?

One of the biggest game changers in business (and life) this century has been the introduction of the internet. The...


Great social media brand tips from Nike

I have finally found a presentation at #SMWF that went deep into some branding ideas in social media. Kemi Benjamin...


Social Networks and Brand Value

This blog post is a reply to a comment made on Measuring marketing effectiveness of Facebook. The is always a big debate...