Be Brave: Differentiate with Digital

Digital presents a powerful opportunity for brands to differentiate themselves against competitors. We’ve all heard...


Effective Influencer Marketing

Essentially, through any influencer marketing project, your brand is hoping to piggyback on a relationship that another...


User journeys are broken

Fifty digital enthusiasts tucked themselves into a trendy venue in Durban to discuss 'Design Thinking' and 'User...


Are you dragging your own brand sentiment down?

It is possible that you are bringing your own brand down. That you are contributing to your own negative sentiment...


Authentic loyalty through brand utility

Gone are the days of promoting your brand, of talking it up as the coolest brand around so that the customer loves you....


Digital marketing trends coming in 2015

Digital marketing is a fast-evolving industry, and companies wishing to stay relevant and competitive need to stay...


Understanding the Millennial Persona

The Millennial generation is set to be the largest generation to have ever existed, and it has been said that by 2017...


The best advice I took when I started DigitLab

I can still remember the day I started my business. I had just been retrenched and was desperately needing something...


Using digital to delight your customers

Customer centricity in business the art of making the customer the centre of decisions and processes in your business....


Digital Trends in 2014

2014 should be a very interesting year in digital marketing. Businesses are beginning to show more mature digital...