How Brands are Using Video
In a world run down by information overload, video presents information succinctly and emotively, a huge asset in trying...
What Conan O'Brien taught us
It’s always great to look at how celebrities use online marketing to build their brand and career. Over the last few...
Improving the relationship between data analysts and marketers
Data analysts and marketers historically have not needed to work closely together… today, that has changed. Data...
How Data Helps Marketers Be More Innovative
Is it possible that marketers are out there raving about how data is the future, yet secretly hiding behind ‘data...
Authentic Loyalty Through Brand Utility
Gone are the days of promoting your brand, of talking it up as the coolest brand around so that the customer loves you....
Marketing Products on Social Media
Historically, product orientated businesses have struggled in social media circles. A focus on product promotion and...
Be Brave: Differentiate with Digital
Digital presents a powerful opportunity for brands to differentiate themselves against competitors. We’ve all heard...
Effective Influencer Marketing
Essentially, through any influencer marketing project, your brand is hoping to piggyback on a relationship that another...
User journeys are broken
Fifty digital enthusiasts tucked themselves into a trendy venue in Durban to discuss 'Design Thinking' and 'User...
Are you dragging your own brand sentiment down?
It is possible that you are bringing your own brand down. That you are contributing to your own negative sentiment...