The role of the CMO is changing
The role of the CMO is changing and we’re seeing an increase in the demands and responsibilities being placed on the...
Personal Branding: 16 Apps to make your life easier
Design and Editing Tools Canva Canva makes design simple for everyone. Create designs for Web or print: blog graphics,...
Personal Branding: The Value of a Platform
Shakespeare wrote “All the world’s a stage” and his words ring more true today than ever. If you have something to...
Online Personal Branding: Establishing Narrative
Narrative is story, your story. The reason you do what you do, the way you choose to do it and reasons behind why you do...
The Power of Personal Brand
Your personal brand is one of the most valuable assets you can control. Your brand helps your build a career, sell...
How Brands are Using Video
In a world run down by information overload, video presents information succinctly and emotively, a huge asset in trying...
What Conan O'Brien taught us
It’s always great to look at how celebrities use online marketing to build their brand and career. Over the last few...
Improving the relationship between data analysts and marketers
Data analysts and marketers historically have not needed to work closely together… today, that has changed. Data...
How Data Helps Marketers Be More Innovative
Is it possible that marketers are out there raving about how data is the future, yet secretly hiding behind ‘data...
Authentic Loyalty Through Brand Utility
Gone are the days of promoting your brand, of talking it up as the coolest brand around so that the customer loves you....