Announcing My Latest Book: Renowned
Mike Saunders, entrepreneur, author, CEO and International Speaker, has released his second book – Renowned, A guide to building a powerful personal brand online. In his book Mike recalls the story behind the book. ‘In February 2010, I received a surprising phone call from a potential client. It was the shortest sales call of my life,
The role of the CMO is changing
The role of the CMO is changing and we’re seeing an increase in the demands and responsibilities being placed on the marketing executive. According the McKinsey “Today, many chief marketers focus mainly on building brands, making advertising more effective, and perhaps market research. Although these responsibilities aren’t going away, CMOs must address several other areas as