Blog

December 19, 2016

I have been in a number of conversations over the past few months talking about how 2016 has been a terrible year for so...

November 22, 2016

It’s always great to look at how celebrities use online marketing to build their brand and career. Over the last few...

November 14, 2016

Data analysts and marketers historically have not needed to work closely together… today, that has changed. Data...

November 8, 2016

Is it possible that marketers are out there raving about how data is the future, yet secretly hiding behind ‘data...

November 1, 2016

It was Steve Jobs who coined the phrase, "Computers are like a bicycle for our minds"; suggesting that much like a...

October 24, 2016

Gone are the days of promoting your brand, of talking it up as the coolest brand around so that the customer loves you....

September 7, 2016

Historically, product orientated businesses have struggled in social media circles. A focus on product promotion and...

August 19, 2016

Digital presents a powerful opportunity for brands to differentiate themselves against competitors. We’ve all heard...

August 2, 2016

I remember reading about the Twittering Ferries a few years ago. This story captured my imagination and I started to...

July 26, 2016

Essentially, through any influencer marketing project, your brand is hoping to piggyback on a relationship that another...

July 20, 2016

Fifty digital enthusiasts tucked themselves into a trendy venue in Durban to discuss 'Design Thinking' and 'User...

March 16, 2016

At the beginning of the year we decided to run a culture exercise in our business to improve the ability our team has...