How Brands are Using Video
January 6, 2017
In a world run down by information overload, video presents information succinctly and emotively, a huge asset in trying...
How will you measure your life?
January 2, 2017
This is a great book by Clayton M. Christensen and was given to me to read by my leadership coach. He posed a simple...
2016 was actually pretty good
December 19, 2016
I have been in a number of conversations over the past few months talking about how 2016 has been a terrible year for so...
What Conan O’Brien taught us
November 22, 2016
It’s always great to look at how celebrities use online marketing to build their brand and career. Over the last few...
Improving the relationship between data analysts and marketers
November 14, 2016
Data analysts and marketers historically have not needed to work closely together… today, that has changed. Data...
How Data Helps Marketers Be More Innovative
November 8, 2016
Is it possible that marketers are out there raving about how data is the future, yet secretly hiding behind ‘data...
How to Innovate Faster in Marketing
November 1, 2016
It was Steve Jobs who coined the phrase, "Computers are like a bicycle for our minds"; suggesting that much like a...
Authentic Loyalty Through Brand Utility
October 24, 2016
Gone are the days of promoting your brand, of talking it up as the coolest brand around so that the customer loves you....
Marketing Products on Social Media
September 7, 2016
Historically, product orientated businesses have struggled in social media circles. A focus on product promotion and...
Be Brave: Differentiate with Digital
August 19, 2016
Digital presents a powerful opportunity for brands to differentiate themselves against competitors. We’ve all heard...
User experience and the IoT
August 2, 2016
I remember reading about the Twittering Ferries a few years ago. This story captured my imagination and I started to...
Effective Influencer Marketing
July 26, 2016
Essentially, through any influencer marketing project, your brand is hoping to piggyback on a relationship that another...