Improving the relationship between data analysts and marketers

Data analysts and marketers historically have not needed to work closely together… today, that has changed. Data...


How Data Helps Marketers Be More Innovative

Is it possible that marketers are out there raving about how data is the future, yet secretly hiding behind ‘data...


How to Innovate Faster in Marketing

It was Steve Jobs who coined the phrase, "Computers are like a bicycle for our minds"; suggesting that much like a...


Authentic Loyalty Through Brand Utility

Gone are the days of promoting your brand, of talking it up as the coolest brand around so that the customer loves you....


Marketing Products on Social Media

Historically, product orientated businesses have struggled in social media circles. A focus on product promotion and...


Be Brave: Differentiate with Digital

Digital presents a powerful opportunity for brands to differentiate themselves against competitors. We’ve all heard...


User experience and the IoT

I remember reading about the Twittering Ferries a few years ago. This story captured my imagination and I started to...


Effective Influencer Marketing

Essentially, through any influencer marketing project, your brand is hoping to piggyback on a relationship that another...


User journeys are broken

Fifty digital enthusiasts tucked themselves into a trendy venue in Durban to discuss 'Design Thinking' and 'User...


Constructive Criticism Can Break You

At the beginning of the year we decided to run a culture exercise in our business to improve the ability our team has...


I chopped my finger off and learnt about the future

I remember the day clearly, my uncle had bought my brother and I our first swiss army penknife for christmas. My brother...


Life is full

A friend once told me ‘I enjoy traveling but hate being away from home’ I finally understand, if home is where the...