Shifting focus from success to significance

I remember the first day I worked for myself. My major fear was whether or not I'd be able to earn enough to support my...


Artificial intelligence is cool, market intelligence is cooler

There’s a big race in marketing to drive artificial intelligence into their channels and consumer facing products....


How Brands are Using Video

In a world run down by information overload, video presents information succinctly and emotively, a huge asset in trying...


What Conan O’Brien taught us

It’s always great to look at how celebrities use online marketing to build their brand and career. Over the last few...


Improving the relationship between data analysts and marketers

Data analysts and marketers historically have not needed to work closely together… today, that has changed. Data...


How Data Helps Marketers Be More Innovative

Is it possible that marketers are out there raving about how data is the future, yet secretly hiding behind ‘data...


How to Innovate Faster in Marketing

It was Steve Jobs who coined the phrase, "Computers are like a bicycle for our minds"; suggesting that much like a...


Authentic Loyalty Through Brand Utility

Gone are the days of promoting your brand, of talking it up as the coolest brand around so that the customer loves you....


Marketing Products on Social Media

Historically, product orientated businesses have struggled in social media circles. A focus on product promotion and...


Be Brave: Differentiate with Digital

Digital presents a powerful opportunity for brands to differentiate themselves against competitors. We’ve all heard...


User experience and the IoT

I remember reading about the Twittering Ferries a few years ago. This story captured my imagination and I started to...


Effective Influencer Marketing

Essentially, through any influencer marketing project, your brand is hoping to piggyback on a relationship that another...