The video is a great description of a new layer of journalism that social media has empowered. A form of journalism that places the knowledge of the crowd into the hands of responsible reporters.
This is a great example of how people can use technology in a small way to make a big difference. If enough people were to capture, record and share the happenings of a controversial event then it would be possible to bring accountability into the situation again.
Another example of how transparent our world is becoming and how shared information can be filtered through social networks to generate information from events that have already passed.
The question that sits in the back of my mind is “could a skilled social media journalist be digging deep into the social media archives of your business?”