I have just finished working a a great project. A very small four page website with a very simple but effective objective.
Too often I see a small company, and even some larger companies, try to do too much on the web. Yes, I agree that the internet is a great tool for business and for generating business but I have to remind people that the website is only one part of the entire business geration exercise for a company. Sinking tens of thosands of rands into a webiste does not necessarily mean that your webiste will be ore successfull.
A successful website is one that has a very clear objective.
The website is then designed around the objective rather than the desire for a great and beautiful website.This project has such a clear objective of putting the company on display for potential clients and then providing contact information for clients to contact them. As the company is a staffing solutions company there was a need to cater for the potential candidates that may arrive on the website looking for work. Staffinder already use a very effective carreer finding tool called Career Junction where they house and manage all their available positions. Instead of recreating the elaborate staff management system, a link to the available jobs page was all that was neccessary to achieve the company objective.
The other aspect that I love about this website it that it integrates so well into the current business practice that already exists in the organisation. There are no orgnisational shifts and learning curves to take place in order to use the website to its full potential. Therefore a very short learnig time is needed before the website becomes useful to the client.
This is a great website because it is made up of a winning formula:
- A clear objective
- Clear direction to the user of the website
- Well laid out search engine optimisation
- Website integrates into the current business practices
